You could make the cloud shapes out as the word ‘SEX’. As in the above example, at one point in ‘The Lion King’, Simba is against a night sky with moving clouds. Some say that there are many hidden subliminal messages in Disney movies. With this in mind, people who are susceptible to subliminal messaging are inclined to think that they should spend more money on some delicious chicken burgers.
Having a closer look at the lettuce, we can make out a hidden ‘dollar’ bill sitting above the chicken burger. For those who are susceptible, this can make companies a lot more money in the long run as opposed to advertising it normally - so they say. Normally, these are made to seduce the viewer into feeling the need to buy a product, or to make them feel good about themselves by looking at it. These reveal the subtleties in design, whereby the viewer would take a glance at an image and change how they think and feel. There has supposedly been some leaks of how the media uses subliminal messages. On the topic of design I will be looking for the more visual side of subliminal messages. They are usually hidden well enough for a normal person to not realise it, but it can become a tool to change the thoughts of someone else. It is designed to change the way of thinking without the consumer realising it. Subliminal messaging is something you take in subconsciously.
Here we will be exploring at some of the ways where this is presented in design and media and how everyone can be aware of it. Are they really designed like this on purpose? Or is it merely a coincidence? Some of these tricks are present in advertising, where graphic design is used to increase customer engagement and entice people to buy their product or services. Years of understanding human psychological behaviour can be used to reprogram our minds. Have you ever wondered how some magicians can read the minds of an audience at a magic show? Make them do something they don’t want to or get them to always choose a random object out of a bag and be 100% accurate? This may look like a magic trick, but these tricks are performed in a way where the performer is always correct.
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